"Don’t just do the same things you always do in the same old way. Change it up. Write a song up a tree, is just one example I've copied from a friend."
"Either way you oversee your own media group. Nonetheless if you aspire to make it into a business and importantly if you can afford it, investing at the front end is the way to go."
"Don’t get bogged down in all this. The rabbit hole of search engine optimisation (SEO), affiliate marketing, WordPress vs Substack vs Ghost etc etc.. Just get going. Start your website today. You can figure that all out as you go."